The brief for this haute horologie brand was to conceptualise, develop and deliver an integrated campaign highlighting the Perpetual Calendar’s unique features along with the brand’s provenance, heritage, watch-making savoir faire and design innovations, for a global market.
I based my ideas around the notion that ancient civilizations creation myths, along with the shape of all the elements of the cosmos and the majority of watch components are either based on or take the form of the sphere and the circle.