Richard Midgley/Creative

I was responsible
for the concept
and all stages of
production on this
Debenhams seasonal
print campaign,
which showcases
the product range
in an irreverent and
compelling way, that
is both aspirational
and on trend.

The film type
treatment of the
design and layout,
allowed us to deliver
a collage in the form
of a label delivering
further product
information, price
point and highlighting
the “Designers
at Debenhams”
credentials. All
mandatory on the
client brief.

The campaign ran
across national
press, online and
in store.