Richard Midgley/Creative

Nominated for an
Anna Award 2007
the Debenhams
seasonal print
campaign focuses
on the tag line,
“Styling the Nation”
and specifically
answered the client
brief for flexibility and
depth across all
product ranges.

The campaign
was run nationally
in magazines,
broadsheets and
tabloid newspapers.
The images were
also used to support
an online campaign,
in-store POS,
window display
and promotions.

My role as creative
director saw me
working with a senior
team on developing
the campaign
concept and
overseeing all stages
of production.

It was important for
us to cast models
and choose locations
that would reflect
a genuine “club”
portrait while at
the same time
showing products
in an appealing,
accessible, and
fashionable way.

The photographer,
Gavin Bond, was
commissioned for his
outstanding group
portraits and
fashion sensibilities.