Each seasonal campaign shoot is supported by a 60” content film that is used across desk top media, and carefully edited down in length for social media platforms. Delivering cost effective content without compromising on production values.
Much like our still images, the moving image brief for the Joules seasonal campaigns is to develop compelling content that focusses primarily on the brand values of “Contemporary Country Loving” reflecting a natural unhurried narrative that shows an aspirational, but believable family who’s apparel facilitates their way of living.
Filmed on location at Dingley Dell, Northhamptonshire by Ross Jones and Brand Farm Fims