Pierre Cardin

Men’s Fragrance Pan European TV & Print campaign

  • The brief was to
    conceptualise and
    develop a print, POS
    and TV campaign for
    a launch product in
    the highly competitive
    fragrance market.

    Photographed by Alistair Taylor Young at the Barandov Studios Prauge.

  • My role as art
    director and copy
    writer included: initial
    concept, TV script
    development, art
    direction, casting of
    talent, commissioning
    of photographer /
    director, graphic
    design and
    management of
    post-production and
    proofing for both TV
    and print.

    Directed by Alistair Taylor Young at the Barandov Studios Prague.