The brief was to
conceptualise and
develop a print, POS
and TV campaign for
a launch product in
the highly competitive
fragrance market.
Photographed by Alistair Taylor Young at the Barandov Studios Prauge.
The brief was to
conceptualise and
develop a print, POS
and TV campaign for
a launch product in
the highly competitive
fragrance market.
Photographed by Alistair Taylor Young at the Barandov Studios Prauge.
My role as art
director and copy
writer included: initial
concept, TV script
development, art
direction, casting of
talent, commissioning
of photographer /
director, graphic
design and
management of
post-production and
proofing for both TV
and print.
Directed by Alistair Taylor Young at the Barandov Studios Prague.