The brief was to
conceptualise and
develop a print, POS
and TV campaign for
a launch product in
the highly competitive
fragrance market.
Photographed by Warren Du Preez and Nick Thornton Jones at the Black Island Studios London.
The brief was to
conceptualise and
develop a print, POS
and TV campaign for
a launch product in
the highly competitive
fragrance market.
Photographed by Warren Du Preez and Nick Thornton Jones at the Black Island Studios London.
My role as art
director and copy
writer included: initial
concept, TV script
development, art
direction, casting of
talent, commissioning
of photographer /
director, graphic
design and
management of
post-production and
proofing for both TV
and print.
Directed by Warren Du Preez and Nick Thornton Jones at the Black Island Studios London.