Rimmel London

Global Print and TV campaign

  • Rimmel London
    campaign, casting
    Kate Moss as
    Kate Moss.

  • Winner of The
    Marketing Week
    Engage Awards,
    best print campaign.
    Category FMCG.

    Each piece in the
    campaign through
    concept, styling
    and narrative, sets
    out to underline
    product benefit
    and communicate
    consistent brand
    values. All endorsed
    by Kate Moss,
    the quintessential
    London style icon.

  • My role included
    concept and content
    development, layout,
    graphic design,
    typography, preproduction
    briefing,
    shoot art direction
    and post-production
    management across
    both TV and
    print campaigns.

  • All photography by Craig Mc Dean, at Spring Studios London.

  • 20’ TVC, Shot on location in London. Directed by Rankin.

  • 20’ TVC, Shot on location in London. Directed by Dawn Shadforth.

  • 20’ TVC, Shot on location in London. Directed by Sean Ellis.