Working with the
planning team we
developed a “surprise
and delight” strategy
for Thorntons,
one of the UK’s best
loved choclatiers
with nationwide
retail outlets.
The aim of the
project was to
develop a brand
strategy that would
invigorate and re
define this great
but somewhat tired
British brand.
I was the lead
creative on the
project and working
with a creative team,
developed and
delivered on a brief
that covers multiple
aspects of the
brand’s marketing
communications that
sets out to influence
their media choices,
from experiential
through to digital.
We also came up
with ideas for store
design, packaging
and an outdoor
print campaign
amongst others.
Fundamentally
we created and
developed a unique,
believable and
relevant brand
story aimed at the
modern, metropolitan
chocoholic.
Presentation document featuring found images.
