Campaign
development for
TKMaxx, discount
fashion retailers.
Inspired by
Scott Schuman’s
fashion blog
“The Sartorialist.”
I conceptualised
and developed a
print campaign
that celebrates the
fashion individual,
and reflects the
unique TKMaxx offer
of a broad range
of contemporary
designer fashion at
affordable prices, to
suit all styles, tastes
and individuals.
The brief to the
creative teams was
to ensure that the
model casting, art
direction and the
styling reflect not
only the headline
message, but it’s
attitude. Delivering a
brand message that
is on trend, relevant,
real, fashion forward
and aspirational.
Single magazine page tabloid and broad sheet campaign. Mock-ups using found images.