Warehouse, the
middle to up market,
high street fashion
retailer’s brief to
the agency was
to consistently
deliver compelling,
aspirational, fashion
relevant and on trend
images showcasing
their annual,
seasonal collections.
The images featured
as a national
advertising campaign
in women’s glossies,
as well as in-store
POS, VM and
window displays.
My responsibility as
art director on this
account included,
conceptualising an
overall theme of
“modern women
on the move” and
seasonal shoot ideas
and locations to
support this concept.
Also briefing the
photographer,
stylists, hair
and make up,
location scouts
and production
personnel, whilst
attending shoots.
And finally managing
all post production
and proofing.
All photography by Steve Hiett on various different locations.